EA dropped a dirty bomb on Activision today with the purchase of the domain www.modernwarfare3.com. When you type that address into your browser it will automatically re-direct you to www.battlefield.com/battlefield3.
This is another kick in the teeth for Activision after news broke that Battlefield 3 is outselling Modern Warfare 3 so far in pre-order sales.
Despite this aggressive advertising move Battlefield 3 producer Patrick Bach claims that there is no fight between Battlefield 3 and Modern Warfare 3.
“Everyone wants there to be a fight between us – and I understand that – but the problem is if you say it’s a ‘fight,’ you’re assuming you’re competing at the same sport. We have so many things in our game that aren’t a part of Modern Warfare, so it really comes down to personal preference. You choose based on the depth you want, the maturity level, your own personal taste… it’s all about how you get your fix.”
Maybe Patrick Bach is right. This isn’t a fight – it’s a war!